23 Mar 2026
Introducing our new Value Proposition: "Smarter solutions for your success" - IHG Procurement
The world of procurement does not stand still. Markets shift, supply chains adjust and new tools continue to emerge, often reshaping how businesses operate behind the scenes. At the same time, hotels and owners remain focused on the realities of day‑to‑day operations - keeping standards high, managing costs and delivering consistent guest experiences in an increasingly competitive environment. Balancing those two perspectives - change and continuity - sits at the heart of IHG Procurement’s role.
For hotels and owners, the fundamentals matter. Reliable access to quality products, trusted suppliers and practical support are essential to help keep operations running smoothly. Those fundamentals remain firmly in place today, allowing owners to focus on their teams, their guests and the decisions that can help keep their businesses moving forward with confidence. But while hotels are by necessity focused on the present, procurement also has a responsibility to look beyond it to the future.
Evolving the role of IHG Procurement
Over recent years, IHG Procurement has made a series of conscious changes that have reshaped how the function operates and how it supports hotels and owners. Capabilities have been strengthened and services expanded with a clear intent: to move beyond a traditional procurement model and provide support that is easier to navigate and better aligned to real‑world decision‑making. Purposeful investment in digitally enabled ways of working has formed part of this shift, introduced to help improve visibility and clarity rather than add complexity. As this evolution took hold, it became clear that IHG Procurement was offering something different - and that this change needed to be clearly articulated.
That articulation is captured in the new global value proposition, “Smarter solutions for your success."
What “Smarter solutions for your success” means in practice
The positioning reflects how IHG Procurement supports hotels and owners in a changing environment. “Smarter” speaks to innovation - simplifying where possible, improving clarity and helping to support more informed decisions, while retaining the human expertise and local understanding that underpin effective procurement.
“Solutions” recognizes the breadth of support IHG Procurement provides, from everyday operational needs through to larger moments such as hotel openings, renovations and conversions. It reflects a service mindset grounded in how hotels operate in practice, designed to help support owners at different stages of their journey rather than through a one‑size‑fits‑all model.
The emphasis on “Your” keeps hotels and owners firmly at the center. Different markets bring different pressures, and success does not look the same for every business. This positioning reinforces flexibility over prescription, recognizing that relevance matters more than uniformity.
And “Success” acknowledges that outcomes may be different for individual owners. For some owners, success may be measured in returns. For others, it may be about the bottom line, or simply saving time. IHG Procurement’s role is to support what matters most to each individual hotel, in a way that fits its context and priorities.
A clear articulation of how we show up today
“The fundamentals of IHG Procurement remain firmly in place - delivering value and acting as a reliable, responsible partner for our hotels and owners. What this positioning does is clearly articulate the evolution we’ve already been on, and how we’re showing up today. Through expertise, insight and innovation, we deliver practical solutions that bring quality, choice and clarity, shaped around what owners really need. Success looks different for every owner, but ultimately it’s about supporting the outcomes that matter most to their business while continuing to deliver great guest experiences.”
- Sopan Shah, SVP and Global Chief Procurement Officer, IHG Hotels & Resorts
Visit the Latest News page to learn more about the evolution of IHG Procurement.

Latest News